Face-reading technology: coming soon to a retailer near you

CBC has an interesting article on face-reading technology and its potential applications in “bricks and mortar” retail stores.  The article also links to a report (PDF) on automated facial recognition from The Office of the Information Privacy Commissioner of Canada.  There’s plenty to think about here for any retailer looking to optimise their marketing and sales strategies using information gleaned from in-store tracking or monitoring of any kind.

Link: CBC
Hat Tip: Barry Sookman